At Zoox, safety and innovation go hand in hand

The shift to autonomous vehicles is a once-in-a-century opportunity to make our roads safer. That’s why we started from scratch.

40,000 people die on U.S. roads every year. That number has barely dropped in decades, despite the hundreds of safety features in every new car.

It’s not enough just to be as safe as cars. We must be much, much safer—both for our riders and other road users.

That’s why we built Zoox from the ground up, instead of just adapting a car. So we could put safety at the heart of every single design decision.

“For 100 years road safety has been reactive. We are in a moment where we need to transition to a proactive safety culture.”

Dr. Mark Rosekind, Zoox Chief Safety Innovation Officer

Our safety innovation strategy:
Prevent and Protect

Zoox represents a fundamental shift: from reactive to proactive safety. We call our strategy ‘Prevent and Protect’.

We’re using technology to prevent every crash we can—including the 94% that are caused by human error.

We’re also protecting riders with innovative safety features, like an airbag that cushions your head, neck, and chest in a totally new way.

Safety innovations

Safety first. For you and everyone else.

Every part of Zoox is designed to keep you safe—whether you’re riding with us or not.

  1. Overlapping 360º sensors.
    Safety starts with a clear view of every obstacle. Zoox scans its surroundings in real time using cameras, radar, and lidar—with overlapping sensor fields for extra peace of mind.
  2. Reimagining the airbag.
    Traditional airbags are designed around the layout—and compromises—of a traditional car. Starting from scratch has enabled us to radically rethink the airbag, to better protect your head, neck, and chest.
  3. Equal crash protection for all riders.
    Most cars only target a 5-star crash rating for people in the front seat. We think all riders deserve the same level of protection.
  4. Always keep a backup.
    Our battery and powertrain are designed without any single point of failure. And our bidirectional steering system means there’s always a backup if something goes wrong.

Safety innovation at Zoox

There’s so much to unpack when it comes to safety at Zoox. Join Dr. Mark Rosekind, Chief Safety Innovation Officer at Zoox, as he discusses our approach and the shift towards a proactive culture of safety.


  • Jesse Levinson. • Co-Founder & CTO
  • Dr. Mark Rosekind. • Chief Safety Innovation Officer