Zoox is partnering with F1 racing team, Williams Racing

Get ready to roll! We’re excited to announce our partnership with the legendary Formula One (F1) racing team, Williams Racing. This marks a historic first: a multiseason collaboration between a robotaxi company and an F1 racing team.

Different vehicles, aligned values

At first glance, F1 racing and autonomous robotaxis seem worlds apart. F1 is about achieving high performance and speedy competition of the best human drivers in the world. On the other hand, Zoox does not rely on human drivers to operate our robotaxi. However, we share a deep pursuit of developing cutting-edge technology that, when combined with a rider-centric design, creates an unparalleled mobility experience.

We also deeply connect with the core philosophy at Williams Racing. As one of the longest-standing F1 teams, since its formation in 1977, Williams Racing has retained a courageous, humble, and trustworthy culture. We greatly admire these values, as they complement and mirror how we have approached building our company and our robotaxi service.

"Partnering with Williams Racing reflects our shared values in the pursuit of performance and precision, and will allow Zoox to reach a new audience of Williams and F1 fans who embrace innovation and engineering excellence," said Carly Wyatt, Senior Director, Communications at Zoox. “This unique collaboration between a Formula 1 racing team and a robotaxi company presents an opportunity to provide deeper, behind-the-scenes insights into how these two industries are using similar cutting-edge technologies, including the latest advancements in AI, to reshape the future of both motorsports and mobility.”

Partnering with the high-performance world of F1 

Formula 1 is experiencing explosive growth, especially in the United States. In fact, the majority of new fans come from the United States. Since early 2024, F1’s social media following has grown by 25%, with its F1 TV streaming service up 40%. This partnership with Williams Racing is an opportunity for Zoox to connect with both local and global fans who are passionate about new technology and transformative mobility experiences. 

F1 racing fans are passionate about their sport and the technology and engineering innovations behind it. Partnering with this iconic team is an exciting opportunity to highlight how Zoox values precision and technology in our fleet. In addition, both Zoox and Williams Racing stories reflect a shared journey. We are both driven to succeed, making this partnership all the more meaningful and heartfelt.

“Williams Racing is excited to be bringing the future of mobility into Formula 1 and delighted to welcome Zoox as the first autonomous vehicle company to become a partner in the sport,” said James Vowles, Team Principal. “At first glance, this might seem an unlikely partnership – F1 is about pitting the best drivers in the world against each other, while Zoox is pioneering driverless travel – but both Williams and Zoox are operating at the leading edge of automotive technology and share core values in how we do business. We look forward to helping Zoox reach new audiences, starting in Las Vegas later this month.”

A one-of-a-kind partnership

Zoox will join Williams Racing at key F1 U.S. events, including the Grand Prix races in Las Vegas, Miami, and Austin – three cities that are also current testing markets for Zoox testing. If you’re headed to the November 2024 Las Vegas Grand Prix, look out for us at the Williams Racing Fan Zone on the Brooklyn Bridge at the New York-New York Hotel on the Las Vegas Strip. 

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